About Yasgo

A leading Nutrition Provider for Companion Animal in the World

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Trusted Nutrition Provider 


Yasgo Petfoods is an well-established pet food maker with a reputation of trust spanning over many continents. And after years of scientific research and business development, our products are now widely accepted for its high quality and customer satisfaction.



We provide dog and cat foods from fresh regional Ingredients, and every one of them are formulated and developed by our own food research team. The team consists of 38 veterinarians, nutritionists, and pet experts with competence and passion for better formulas for pets with various needs. 



Our mission represents a new standard in pet food, designed to nourish dogs and cats in different countries and regions, at different ages and in different needs. 

Our vision is to be trusted by pet lovers everywhere, and your trust means everything to us.

That's why we are dedicated to upholding the highest international standards of authenticity, nutritional integrity, quality assurance, and food safety. 

Built to reflect our commitment to pet lovers everywhere, Yasgo has achieved the internationally recognized certification for safe feed production and 




Our Values

Our values guide and inspire us and everything we do. 

Teamwork

Enjoy Working & Winning Together
Everything we do is connected and working together is fundamental to achieving our goals.
Always putting team ahead of self, we prioritize one another. We value diversity, celebrate differences and foster inclusion, because we know it makes our team stronger and our business better. Teamwork requires relentless collaboration, without artificial barriers like geography, position or department. By focusing on collective goals, you’ll never hear us say, “that’s not my problem.” We celebrate, respect and recognize each other through it all because how we treat one another matters.

Responsibility

Do What’s Right
We take ownership for everything we do. Holding ourselves accountable for our actions and to one another is a commitment we all make.
From how we prepare our foods, to the ways we impact our local communities and the environment around us, we are driven to make the world’s best pet foods in a responsible way. We’ve built a strong reputation we must live up to and protect. Making good choices as well as owning and learning from our mistakes is part of who we are. As our business grows, we evolve and change – yet our passion for enhancing the lives of pets, and our commitment to doing so responsibly, remains at our core.

Authenticity

Earn Trust in Every Interaction
We believe in what we do, and it shows. From our ingredient panels to how we craft our foods, credibility is earned, and transparency is important.
Having genuine conversations, assuming positive intent and believing in healthy debate is how we get to our best work. We respectfully express our thoughts, stay open to being challenged by different points of view, and interact in a real way. We are honest with one another, keep our commitments Earn Trust and do what we say we’re going to do.

Innovation

Drive Change for the Better
We never stop finding better ways to serve our Pet Lovers. This requires the curiosity to explore new possibilities and the courage to bring them to life.
Believing in the power of ideas, we listen to our teams and partners to better understand what people want and what pets need. From developing leading new foods to evolving the way we work; we are committed to continuous improvement. Changing, growing and learning from setbacks makes us a better company. Solving the tough problems is part of who we are, and we’ll always find a way. We push for progress, knowing it is part of our pursuit of excellence.

Leadership

Make a Positive Impact, Every Day
Leadership is a mindset, not a position. Each day we choose how to show up, keeping a positive attitude and focusing on solutions.
We stay humble, ask for feedback and invest in our colleagues’ success through mentoring and inspiring them to achieve their best. We lead with passion and conviction to achieve our purpose, take risks we believe in, and are guided by the reasons we can win, not by the fear we could lose.



OUR CAPACITY

Research & Development is part of the DNA at Yasgo. 

Research & Development

Research & Development is part of the DNA at Yasgo. As a company, we strive to push the boundaries both in terms of nutrition and manufacturing capabilities. Our R&D team works in collaboration with expert teams in Nutrition, Production, Quality, and other key departments to deliver ground-breaking and innovative solutions. 


Thanks to our latest R&D work on protein hydrolysis and the introduction of an innovative ‘Highly Digestible Protein’ (HDP) process, here At Yasgo, we can ‘pre-digest’ the collagen within our selected meat and fish ingredients into collagen peptides using carefully controlled enzymatic hydrolysis before incorporating them into a delicious kibble. 


FACTORY EQUIPMENT

Our nine packing lines package a range of products ranging from 50g to 25kg. Each packing line has a computer that informs the Line Leader of the current and subsequent productions, providing complete details of the product, packaging and stacking requirements. Each production run has its own unique works order traced by RFID (Radio Frequency Identification), preventing any unforeseen human error and offering full traceability for the partner. Before the line is run, the Line Operator checks the product is correct as per the specification, using a reference photo on the screen. Should the product not be to the exact standard, it is rejected, and a quality investigation commences. The bags are also placed horizontally into the machine and passed through a camera that checks the imagery of the bag, confirming it is correct.


On-Line Weight Checking System

Every bag passes across an On-Line Weight Checking System that weighs every single bag, guaranteeing the weight. The same system will automatically reject any bag found to be under or overweight.

X-Ray System

The bag travels through an x-ray system to check for metal or foreign bodies. In addition, every bag is photographed for reference, and anything detected will result in the bag being automatically rejected, with a full investigation taking place.


Automation

The bag enters a fully automated bailing machine that will first index the bags to the partner’s requirement, for example, 2 x 2. Once indexing is complete, the bundle will move forward and become vertically wrapped in stretch film before going through the same process to be horizontally wrapped. This is so the bundle is fully encased, secure and protected. 


CERTIFICATION & SAFETY

Our ambitious quality insurance policy reflects our commitment towards our clients. 

Respecting the most recent legislations, exceeding our customers’ requirements, meeting the highest quality standards… Those are the goals we reach every day to provide society with safe, healthy and natural products. 

For many years, COUCOU has been committed to an ambitious quality policy in order to be as transparent as possible towards our clients, and ensure the safety of the consumers who eat our products. COUCOU holds several internationally recognized certifications. They help us meet and go beyond our clients expectations. 


SUSTAINABLE SOLUTIONS TO IMPROVE ANIMAL PERFORMANCE AND WELL-BEING

Unique position and future-proof 

With rising population levels, it is more important than ever to use our scarce resources more efficiently and start thinking more holistically about circularity in the food chain. Animals play an important role in this, and as such, we can make a powerful impact through clever solutions applied through their nutrition.

Whether we like it or not, animal products are an important factor in meeting the world’s future food demand. Meat, dairy and eggs are the most straightforward examples of this, but also the manure produced from farming animals is essential to fertilize our fields and grow other crops for human consumption.


Sustainability

It is often implied that sustainability is a cost. However, we believe that in many cases, sustainable solutions go hand-in-hand with gain in efficiency, increase in yield and growth in revenue. Even more so because healthy animals are productive animals. Alongside our conventional products, we recognize the need to provide ingredients and concepts that contribute to a better world, and not only at a cost, but also with added value to our customers. 


BUSINESS GROWTH

Along with managing the day-to-day business, we continuously look forward and focus on the potential of our Company. Growing is reaching for that potential through: 

Acquisition of new brands and development of strategic partnerships; Innovation leading to the development of new products and new markets; Discovery of new management or manufacturing capabilities; and Personal growth and development of our people and their ideas. Growth also requires that we maintain a global perspective of the world in which we conduct business and a responsibility for our impact on the cultural, economic, environmental, and social fabric of our global community.

We are committed to strong balanced growth within prudent financial parameters. This balanced growth will enable us to both enhance our consumer franchise and provide a fair return to our shareholders. We remain independent from short-term, external influences because we believe that when we make decisions with a long-term perspective, growth will naturally follow.





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