Furlove For Your Love

Here at Furlove, we respect the bone and love that connect all pet parents, the struggle for better living of millions of beloved furiends, and the responsibility upon us as a nutrition provider.

We are created to meet the dynamic nutritional demands, to promote the wellbeing of animals in our community, to spread love inspired by countless moments, and to the purring satisfaction with not just price.

Our Belief

Our reputation and business success are built on a foundation of quality, earning the enduring trust of our constituents.

Quality applies to our brands and products, our manufacturing methods, our marketing, our people, and our relationships.

Ingredients

We offer several nutritional and functional ingredients from our portfolio that provide solutions for creating tasty pet food with functional properties that improve its processing.

The brand will continue to be known as the highest quality products offered in our respective markets. We only offer products that enhance the quality of life and well-being. We continuously look for daily improvements that will, over time, result in consistently superior products and performance.

Ethics

The same strong ethical values on which our Company was founded provide the standards by which we conduct our business, as well as ourselves. These values include honesty, respect, trust, responsibility, and fairness.

We accept nothing less, regardless of the circumstances. Therefore, we maintain the highest standard of ethics with our consumers, customers, employees, suppliers, communities, and shareholders.

Independence

We have a strong commitment to the stewardship of the Furlove Company. We strive to be an example of a company that can achieve success while conducting business in accordance with our Basic Beliefs.

We believe that the interests of all of our constituents—consumers, customers, employees, suppliers, communities, and shareholders—are best served by preserving the unique Furlove culture and maintaining our independence.

We strongly believe that our proven track record of creating long-term value has been built on the foundation of our culture and independence.

To us, value means bringing families together, building brands that are among the most trusted with consumers and customers, investing in our communities, developing our people, and, ultimately, delivering long-term returns to our shareholders.

Our Vision

Engage, delight and inspire consumers by building brands they love and leading in growing categories.

Our Vision is our long-term direction that guides business priorities and aligns our organization. As a Company of leading brands with emerging, on-trend brands, we will continue to drive balanced, long-term growth.

At Furlove Pet Foods, we believe every pet deserves the very best, and we know that's what you expect from the food you choose. As a family-owned company, we pay extra attention to providing you with ingredients your dog or cat will love — at a price and quality you can feel good about.

We only make food that we would be proud to feed our own pets, and we want to share it with yours. Learn more about it, and welcome to the Furlove family.

Our Belief

Make a quality product, sell it at a fair price and follow sound business policies–the values and principles of our founder are still at the core of our strategic decisions and daily behavior today.

Our Purpose

Feeding Connections That Help Us Thrive – Life Tastes Better Together.

Meaningful connections are vital to a happy, healthy, fulfilling life. For those we love and the communities in which we live. At Furlove, we believe that when we connect, we are stronger. And when we are stronger, society thrives.